by Gary Hennerberg | Mar 16, 2018 | Uncategorized
How can you get a new home customer’s undivided attention so you can make the sale? You stimulate emotion.The thrill of looking at new homes often trigger positive emotion, but beware of when the initial adrenaline wears off. Here’s why.The brain has a filter, or...
by Gary Hennerberg | Mar 2, 2018 | Uncategorized
Knowing the persona of your prospective buyer is foundational to your success. You define the persona of the prospect you want to move to becoming your customer or donor.As a friend of mine explained it, the brain is naturally wired to consume information and make...
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