by Gary Hennerberg | Apr 24, 2018 | Uncategorized
What is the unique selling proposition you use to sell a new home?A unique selling proposition (USP) positions your story—perhaps a testimonial from a recent buyer, or something about the home or location you offer that’s unique to you. Having a USP creates a strong,...
by Gary Hennerberg | Apr 2, 2018 | Uncategorized
Stimulate. Calm. These are two related, but contrasting, selling concepts that new home sales people should master. Why? Stimulating emotion is a sure-fire way to get attention from prospective customers. But you don’t want to drop the ball there. You must...
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