The Human Radar Detector

Every human has a radar detector in the mind. It’s called the Reticular Activating System (RAS). I never knew there was such a thing!Here an example of how it works.Let’s say you’re enjoying a cup of coffee, and someone comes from behind you and touches your shoulder....

8 Seconds of Attention

You know that slick sales brochure you hand your prospects?You have just 8 seconds to get their attention, so it better be good! That’s only about 30 to 40 words (these two short paragraphs are just 31 words … you don’t have much time!).As recently as in 2000,...