Brain Cocktails

This is a little “brainy.” It’s about neurotransmitters in the brain. I know. “Brainy.” But you need to know this because it can help you close more deals.Neurotransmitters are the brain chemicals that transfer information throughout your brain and body. They transmit...

How to Appeal to Human Primal Instincts

How do you work around the instincts of fear and survival? Here are five hints of how you can appeal to basic human primal emotions and instincts.Engage Emotion First. Logic can wait. The most successful sales message begins with emotion. Blame it on the amygdala. So...