Why Stories are Important

What’s one sure-fire way to engage someone and create new memory? By telling a story. In a study conducted by the Emory Institute in Atlanta, researchers asked 21 students to participate in a functional Magnetic Resonance Imaging scan (fMRIs) to examine if there would...

Gamification and #WheresAva?

Have you been following our #wheresava fun on Facebook? We’re playing a little game for fun there with our own gamification strategy. It’s been a big hit! Here’s what we do: periodically we feature a builder’s model home on our Facebook page. We include several photos...

Using Memorable USPs

It’s likely that someone at your corporate headquarters has developed a unique selling proposition (USP). And you might think this is something you don’t need to be concerned with.But really, you should embrace the USP and use it when talking one-on-one with a...