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Storytelling and Selling New Homes
Storytelling has been a part of human culture for a very long time. And storytelling has a place in selling new homes. read more
How the Brain Retrieves New Memories
An impressive model home and a great sales message are impressions that can be deeply stored in your prospect’s brain. When you’ve done your job, they will remember you and your new model home, you reach a level of recall. read more
How the Brain Stores New Memories
You’re in the midst of creating a new memory. Now the memory you’re creating must be stored for later retrieval. read more
How the Brain Encodes New Memories
Probably the best metaphor of how the brain stores information is to describe how a computer works. When you add a picture—let’s say a picture of your model home—to your computer, it must be uploaded, or encoded, into the system. Then it’s stored in memory (the hard drive, or the cloud). read more
Why Stories are Important
What’s one sure-fire way to engage someone and create new memory? By telling a story. read more
Gamification and #WheresAva?
Have you been following our #wheresava fun on Facebook? We’re playing a little game for fun there with our own gamification strategy. It’s been a big hit! read more
Using Memorable USPs
A strong USP boosts the brain’s ability to absorb a new memory because you’ll be seen as distinct from competitors. read more
Science of Color Preferences
Scientific evidence reveals how the brain processes color and how color impacts feelings and responses. read more
Seven “F” (for “Feeling”!) Words
These seven words, that happen to begin with the letter “F,” can open new emotional pathways for you to be invited inside the mind. read more
Put These 10 Emotions to Work for You
If you want your sales message to be more deeply internalized, use these 10 emotions to put your prospect in the right frame of mind to more fully absorb what you’re saying. read more
Brain Cocktails
With a cocktail of brain chemicals swirling around in the mind, here are a few ways you can direct emotions after you’ve got someone’s attention. read more
How to Appeal to Human Primal Instincts
How do you work around the instincts of fear and survival? Here are five hints of how you can appeal to basic human primal emotions and instincts. read more
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