How do you breakthrough and make a quantum leap in sales?
It’s not easy. But it’s possible when you break away with new messaging that moves your prospective buyer to an emotional place, closer to giving self-permission to buy.
How do you create a new message? Here are some ideas:
Talk to customers you feel comfortable asking their opinions about your current message and what they suggest.
If needed, recast yourself and rebrand. Be bold!
Use storytelling techniques to create a new memory. Story has been effectively used in sales, speeches, sermons, and other presentations for centuries. It works and is often under-utilized.
Interpret what gives your prospective customer a good feeling about owning a new home. Translate features into benefits. Use testimonials or reviews. Assure the individual through a strong satisfaction guarantee.
Identify the permission that prospects must give themselves so they become buyers, and affirm it with a deeper message.
Here’s another thought: you can achieve a quantum leap in sales just by giving your customer solutions. If they have to sell a home before they can buy from you mention our Bridge Loan Program… or our Guaranteed Purchase Program where I’ll simply buy their home! Or are they stuck in a lease? Our Lease Buyout Program may be the perfect solution!!