by Gary Hennerberg | Jun 25, 2019 | Uncategorized
Storytelling has been a part of human culture for a very long time. And storytelling has a place in selling new homes.You can look back centuries to see how to use story to mesmerize and hold attention.You want your customers to become advocates and evangelists. You...
by Gary Hennerberg | Jun 14, 2019 | Uncategorized
This is part three of a series about how the brain ENCODES new memory, STORES new memory, and now how the brain RETRIEVES new memory.An impressive model home and a great sales message are impressions that can be deeply stored in your prospect’s brain. When you’ve done...
by Gary Hennerberg | May 25, 2019 | Uncategorized
In this post, I’m sharing what I’ve learned about how the brain STORES new memories. Read part one of this series if you need a refresher on how the brain ENCODES new memory.You’re in the midst of creating a new memory. Maybe the model home and your sales presentation...
by Gary Hennerberg | May 10, 2019 | Uncategorized
This topic is a bit brainy. But it’s essential for new home salespeople to grasp. Knowing this could change your selling effectiveness!Probably the best metaphor of how the brain stores information is to describe how a computer works. When you add a picture—let’s say...
by Gary Hennerberg | Apr 26, 2019 | Uncategorized
What’s one sure-fire way to engage someone and create new memory? By telling a story. In a study conducted by the Emory Institute in Atlanta, researchers asked 21 students to participate in a functional Magnetic Resonance Imaging scan (fMRIs) to examine if there would...
by Gary Hennerberg | Apr 12, 2019 | Uncategorized
Have you been following our #wheresava fun on Facebook? We’re playing a little game for fun there with our own gamification strategy. It’s been a big hit! Here’s what we do: periodically we feature a builder’s model home on our Facebook page. We include several photos...
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