by Gary Hennerberg | Apr 1, 2019 | Uncategorized
It’s likely that someone at your corporate headquarters has developed a unique selling proposition (USP). And you might think this is something you don’t need to be concerned with.But really, you should embrace the USP and use it when talking one-on-one with a...
by Gary Hennerberg | Mar 18, 2019 | Uncategorized
The color palette of a home can have a big impact on the new home prospective buyer.And you know what? Scientific evidence reveals how the brain processes color and how color impacts feelings and responses. While you’re likely not in a position to influence what...
by Gary Hennerberg | Feb 27, 2019 | Uncategorized
These seven “F words” don’t include the one you’re thinking! But we got your attention, didn’t we?These seven words, that happen to begin with the letter “F,” can open a new pathway for you to be invited inside your prospect’s mind.As a new home sales person, you know...
by Gary Hennerberg | Feb 11, 2019 | Uncategorized
Imagine this scenario: You’re sitting in your office with your prospective customers. You’ve got their undivided attention. Maybe they’re a bit on edge since they were happy with what they saw, but they’re about to be overwhelmed with the decision to say “yes.” You’ve...
by Gary Hennerberg | Jan 29, 2019 | Uncategorized
This is a little “brainy.” It’s about neurotransmitters in the brain. I know. “Brainy.” But you need to know this because it can help you close more deals.Neurotransmitters are the brain chemicals that transfer information throughout your brain and body. They transmit...
by Gary Hennerberg | Jan 8, 2019 | Uncategorized
How do you work around the instincts of fear and survival? Here are five hints of how you can appeal to basic human primal emotions and instincts.Engage Emotion First. Logic can wait. The most successful sales message begins with emotion. Blame it on the amygdala. So...
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