In this post, I’m sharing what I’ve learned about how the brain STORES new memories. Read part one of this series if you need a refresher on how the brain ENCODES new memory.

You’re in the midst of creating a new memory. Maybe the model home and your sales presentation to your prospective new home buyer was so impactful that the memory is already deeply engrained.

Now the memory you’re creating must be stored for later retrieval.

There are three ways memories can be stored:

  1. Sensory Information Storage (SIS). Senses for memory use begins with sight, touch, hearing, sight, or smell. That’s why a model home must be staged perfectly.

  2. Short-Term Memory. It’s temporary. For example, you check into a hotel and are assigned a room number. You remember the room number until you check out. What short-term memory do you want your prospective buyer to walk away with?

  3. Long-Term Memory. When you deem something important, or something happens that is highly impactful, that information is transferred from short-term memory into long-term memory, and, of course, retained. So what is most important long term? Ease of financing? Move-in ready? Floor plan, etc.?

Once memories are stored about your home, or the experience you gave your prospect, they can be retrieved for later reference. And retrieval is important!

How the brain retrieves the memories you created is what I’ll share with you next!