To succeed in new home sales, here are two imperatives for you:
1. Cultivate Your Platform
Long-term new home selling success is a result of creating a platform of raving fans, prospects, and customers. Your platform is your long-term revenue source. You must grow and cultivate it. You nurture your platform over time by positioning yourself as a trustworthy salesperson.
2. How Do You Make Them Feel?
After you meet your customers where they are physically, you should engage them emotionally so you get a feel for what is happening in their mind.
Imagine the variety of personalities of your prospects and customers. The knowledge of who they are dictates how to stir emotions and calm their mind with your sales presentation and message. By establishing who you are, the unique selling proposition of the home you’re selling—and using storytelling—you can embed new memory grooves.
As you consider how to create feeling in your selling message, heed this quote from Maya Angelou:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Make your customers feel good and connect with them at a level they will always remember.
When they feel good, and you need the extra tipping point to get them to say YES!, you can bring the conversation back around in case they have to sell a home before they can buy from you.
If your customer needs more options so they can act faster and not miss out on your offer, mention our Bridge Loan Program… or our Guaranteed Purchase Program where I’ll simply buy their home! Or are they stuck in a lease? Our Lease Buyout Program may be the perfect solution!! Check them out here.
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